I felt like advertising in gender was really big back in the day because women did not have much rights. Even though they did get their rights, people would still look down upon them, since the stereotype of a girl should be weak and stay at home wives. Women were always look down upon because society has taught use that men are the dominate ones.
As you can see that this ad is pretty old. "Keep her where she belongs" When I first saw this as I already knew it was a sexist ad. I believe this is a shoe ad and its telling guys that buying these shoes will keep your girl down. Most girls love shoes, so the best way to keep her down and calm is to spoil them with gift, so they won't fight back. Honestly, the quote made me think that males will tame their girls down. In order to tame their girls is to buy them shoes. Another thing in the photo is that you can tell that she is nude. Maybe saying that if you were to buy her shows, she will listen to your every need even sexually. It's like they are saying that if you buy her shoes, she will stay down and males are the dominate ones.
Looking at this ad, you can see that the male is the dominate one. He is standing on top of the females head. "Its nice to have a girl around the house" This ad a bit wowed me. During this time, I feel that there are still gender ads, but not as much as it did back then. Ladies have been showing that male and women can pretty much the same. Back then people would talk about the man in the house, but nowadays women are the "man" in the house. Gender are more equal compared from before, but I still feel that there are gender ads. Why I say this is because in the business world. People trying their best to find ways to make money. Even if it means being sexist of racist. It's just easier for people to target ads this way.
The television show I will be talking about is "The Suite Life of Zack and Cody". Why I chose this show is because it shows a young white girl who works at the hotel and is poor. She is low income, but works very hard on her job. Her name is Maddie and she is a very bright girl. I thought it was interesting because most stereotype for young white girls would be a rich dumb blonde who does not have to do anything, but have fun. On the other hang there is a young Asian girl name London, who is rich and not very bright. Her father is the owner of the hotel and spoils London. She is able to get whatever she wants and whenever she wants it. Another stereotype is that Asians are suppose to be really smart, but London here isn't so bright at all.
This show is pretty diverse with races, since it is not all about white people. Usually, shows would have white people in majority, but in this show they are very diverse. They have other Disney stars that enter the show like Raven Baxter from That's So Raven. Raven is an African American who is trying to make it in the big picture with her fashion designs. I believe that diversity is important because everyone is different. We should not target on only one race because the audience that watch these shows are diverse.
I'm not sure did they purposely put the London as the dumb rich girl and Maddie as the smart poor girl, but it did open my eyes as a child when I watched this. This show started in 2005 and that was when I was still in elementary school. Even as a child I knew the stereotypes, so it is important to the media, since I realized it as a child. If one child notices this then I'm sure there are more children out there that will realize it too.
I don't think it is ever right to use racially stereotyping in advertising purposes. It causes a lot of problems and advertising racially stereotypes will encourage the public that it is good to discriminate other races. It's like supporting people to make fun of other races just because its a stereotype.
This is a PSP (PlayStation Portable) from PlayStation. What I see in this ad is a white young lady who is dress in white. She is showing a lot of skin and is very forceful towards the African american guy who is wearing a black button up shirt. You can see that her grip on towards his face is forceful and she looks at him fiercely in the eye. Its has if she has power over him and he is not doing anything about it. I understand that white PlayStation Portable is coming, but they did not had to show that its coming in this way.
Racism is not a thing from the past. It is still going on today because its a easy way to relate towards their audience. I understand that relating towards the audience is important, but there are other ways beside racially stereotyping.
This commercial was really unexpected. When I first saw this commercial, I thought people should judge people from their appearance. A nice man went to get the little girl her balloon, but the man gave her the balloon. The little girl's mother grab her child and ran away. I assume she did that because he was African american. It was so sad, because when he got back home there were more balloons, showing that he help other kids too, but did not get their balloons back. In the end, he lays in his bed and ends up a toothbrush. The man soon turn into chocolate toothpaste. I did not expect the commercial to be a toothpaste ad.
During class, our lecture about semiotics got me very interested. Semiotics shows a lot of symbolism which I really enjoy. I like looking at things at a deeper level. Seeing a imagine and trying to figure its understanding the message is fun. Semiotics is used a lot in advertising since it can attract consumers attention. For example:
This is an ad for Formula the toothpaste brand. As you can see the headline is "builds strong teeth". This billboard is about a man using his teeth to rip the billboard apart. Obviously, a normal human being cannot use their teeth to rip a billboard apart. In the picture, you can see that the metal parts that hold the billboard is coming off. This ad is telling consumers that formula will be very effective if you use their product.
In this ad, you can see that the people in the photo is very high class. They are in a plane drinking SKYY which is vodka. Looking at their surrounding, they have a lot of space that they are able to be comfortable. I would assume that they are flying first class on the plane. They ladies are dressed with a lot of jewelry and the man in the back is in a suit. It seems that SKYY is for the high class audience and portrays that drinking SKYY will give you a good time. Even looking at the bottle, that it is nicely package in a blue glass bottle.
This is a Thai commercial about a green tea drink called "slim". I saw this video long ago and thought this would be a example. I thought the name fit the commercial perfectly, since the video is about a young lady who lost her stomach fat to her breast. I thought it was quiet funny, since the other lady was laughing at her earlier because she had a tummy. The product was not shown, but it is basically saying that if you were to drink"slim" you will be able to lose fat.
Brands have been around
us for a long time. It seems that brands play a big part in society. It can
show status and has power. I have friends who would buy products just because
the brand is popular. For example, Louis Vuitton is a very expensive brand. I
have seen many people buying their product. I, myself cannot afford to buy one.
I would want one, but they are very expensive. I remember walking into the
store with a friend of mine. He is high class and is use to buying expensive
brands like Louis Vuitton. I wore a sweat shirt and jeans into the store, while
my friend was wearing expensive brand clothing. He wanted to return his wallet
and I followed along. While he was talking to the store keeper, I was walking around
the store looking at the bags. The security guard kept following me and watching
my every move. I felt uncomfortable, so I would walk around the whole store. Soon
enough, one of the employee walked up to me and ask if I needed some help. I told
her that I was fine and looking around. The lady gave me a disgusted look and walked
to the security guard whispering in his ear. They both looked at me and I felt uncomfortable.
I sat down at one of sofas and waited for my friend till we left. I believe that
because of the way I dressed walking in the store they believed that I was about
to steal. Because I was not dressed in fancy brand clothing they kept on watch.
I was also treated rudely from the employees. I still remember everyone in the store
was dress in branded clothing. The ladies would have Prada or Gucci bags. Even though
the ladies said that they were looking around, the employees were very kind. I thought
it was unfair they way I was treated, just because I did not have an expensive brand
on me.
