Semiotics

During class, our lecture about semiotics got me very interested. Semiotics shows a lot of symbolism which I really enjoy. I like looking at things at a deeper level. Seeing a imagine and trying to figure its understanding the message is fun. Semiotics is used a lot in advertising since it can attract consumers attention. For example:

This is an ad for Formula the toothpaste brand. As you can see the headline is "builds strong teeth". This billboard is about a man using his teeth to rip the billboard apart. Obviously, a normal human being cannot use their teeth to rip a billboard apart. In the picture, you can see that the metal parts that hold the billboard is coming off. This ad is telling consumers that formula will be very effective if you use their product.

In this ad, you can see that the people in the photo is very high class. They are in a plane drinking SKYY which is vodka. Looking at their surrounding, they have a lot of space that they are able to be comfortable. I would assume that they are flying first class on the plane. They ladies are dressed with a lot of jewelry and the man in the back is in a suit. It seems that SKYY is for the high class audience and portrays that drinking SKYY will give you a good time. Even looking at the bottle, that it is nicely package in a blue glass bottle.

This is a Thai commercial about a green tea drink called "slim". I saw this video long ago and thought this would be a example. I thought the name fit the commercial perfectly, since the video is about a young lady who lost her stomach fat to her breast. I thought it was quiet funny, since the other lady was laughing at her earlier because she had a tummy. The product was not shown, but it is basically saying that if you were to drink"slim" you will be able to lose fat.