I felt like advertising in gender was really big back in the day because women did not have much rights. Even though they did get their rights, people would still look down upon them, since the stereotype of a girl should be weak and stay at home wives. Women were always look down upon because society has taught use that men are the dominate ones.
As you can see that this ad is pretty old. "Keep her where she belongs" When I first saw this as I already knew it was a sexist ad. I believe this is a shoe ad and its telling guys that buying these shoes will keep your girl down. Most girls love shoes, so the best way to keep her down and calm is to spoil them with gift, so they won't fight back. Honestly, the quote made me think that males will tame their girls down. In order to tame their girls is to buy them shoes. Another thing in the photo is that you can tell that she is nude. Maybe saying that if you were to buy her shows, she will listen to your every need even sexually. It's like they are saying that if you buy her shoes, she will stay down and males are the dominate ones.
Looking at this ad, you can see that the male is the dominate one. He is standing on top of the females head. "Its nice to have a girl around the house" This ad a bit wowed me. During this time, I feel that there are still gender ads, but not as much as it did back then. Ladies have been showing that male and women can pretty much the same. Back then people would talk about the man in the house, but nowadays women are the "man" in the house. Gender are more equal compared from before, but I still feel that there are gender ads. Why I say this is because in the business world. People trying their best to find ways to make money. Even if it means being sexist of racist. It's just easier for people to target ads this way.
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