Tuesday, April 16, 2013

GOT ETHICS?



I thought the 5th Annual Spuler Ethics Symposium was interesting, since it was focusing on Advertising. I went to his event because I wanted to know more about advertising and see what professionals view in advertising. Also I wanted extra credit for the class. What I notice was the speakers at the panel had different backgrounds. It was interesting because they knew the difference type of advertising internationally.
            In the Jack in the Box commercial, the speakers on the panel said that they thought ad was bad taste. It was the first time for me to see this ad and I thought it was interesting how they targeted teens who were smokers. Especially the last video where all the group of student pretended they were high from eating the burger. I thought it was very weird that they were using student to get high from burgers because it was unexpected for a Jack in the Box commercial. I’m going to be honest, but I seen many people go to Jack in the Box after they get high. I did not think they would make it public to others.
            Another thing I thought was interesting was the drug company commercial. I have seen the first commercial on television before. It was the depression pill that makes people happier. I never notice till Dr. Michael Llewellyn – Williams pointed out that some people think that they have a problem, when they really don’t have a problem. Which makes the consumers buy the product because they think the product will help them. I did not know that only other places did not advertising drugs.  
            The Clutter Crisis was an interesting topic, since people thought that advertising had power. Sometimes I would relate advertising to Philosophy. I am currently taking Philosophy and ethic would make me think about my morals. In ways they are opposite of each other. What really caught my attention was when Dr. Michael Llewellyn-Williams said, “Thanks for making this product to me available. Now I’ll make my own decision.” I agree with him because a lot of people think negatively of advertising because they think that advertising forces them to buy the product. Advertising tries to influence people to buy their product, but it has no power to FORCE the people to buy the product. The consumer has the choice to buy the product. There should be no blame on advertising, since the consumer decide on themselves to buy the product. 




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