Here comes the typewriter

It was kind of difficult to introduce the typewriter to people again, since people do not use them nowadays. For the billboard ad, we thought of having a famous actor in our billboard. Someone who is known as a "hipster". Being a hipster is a big trend for college students who want to be fashionable. Hipsters are usually dress vintage and a typewriter is for sure something from the past. We thought the famous hipster would use the typewriter and look, "fancy" using it. Also having a catchy line on the side.

For the commeral, we thought we would have three scene of a child and a parent. The first scene would be a child using a lead pencil and runs out of lead. The child would be sad and crying because he or she is unable to draw. This is where the mother comes in ad gives the child a regular number two wooden pencil. The child will be happy continue to draw. The second scene would be the teen playing their video games and their game system burns out. This is where the mother comes in and gives the teen a board game to play and the mother and teen would play the board game together. Lastly, this is where the typewriter comes in. The college student would be doing his essay on his laptop and suddenly there is a blackout. The college student freaks out and does not know what to do. The mother comes in with a candle and type writer. The college student will feel relief that they will be able to do his essay.