The Jeep

My group that that we should target the elderly, since they were the ones more fitted for the jeep. When we see a jeep, we see adventure. We thought in the beginning of the commercial  we would have the grandparents driving the jeep then dropping off their grand children to school. One of the grand children would ask the other, 

"What do you think grandma and grandpa do when they drop us off?"

"I don't know, old people stuff? They probably go home and nap till it's time to pick up us."

"You don't think they have any fun?"

"They probably go golf or fishing."

They would say their good byes and the grandparent would drive away. We thought that we would have two scenes where they would go golfing and fishing. For golfing, they would play golf a bit then start driving their jeeps on the golf course with the other elderly. They would race each other have a lot of fun. For the fishing scene they would ride their jeep in a rocky place because they are trying to get to the fishing area. After they get there, they would park their jeep and go on a crazy boat ride catching finish. Then suddenly they would have their alarm saying it is time to pick up their grand children. They would get to school and act like nothing happen and pick up their grand children.