Youtube: The costumer has to make a 10-15 second video. Saying, "Happy holidays from Toblerone." It has to be holiday theme. This is like a holiday card.
Pintrest: The costumer finds different ways to use the product in a creative way. An example could be a cake. They can use the chocolate and bake it into a cake. Any use of the chocolate in a creative way in a holiday theme.
Facebook: The costumer takes a picture with the product in a holiday theme. It has to be creative and unique. The person who has the most like will win.



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