Creative Advertising.

I really like seeing creative advertising because it shows that they put more effort into getting the consumers attention. Instead of following everyone else's ideas. I feel like in adverting  it is important to be creative. One of the billboard ads I really like is from formula. I use this picture last time from one of my other blog post and thought it would be useful in this post too. The billboard shows people that their product is so strong that you can bit a billboard off.  That is how strong it is. Obviously, you can not do that in reality, but it is showing people that it makes your teeth strong in a unique way. 

Here comes the typewriter

It was kind of difficult to introduce the typewriter to people again, since people do not use them nowadays. For the billboard ad, we thought of having a famous actor in our billboard. Someone who is known as a "hipster". Being a hipster is a big trend for college students who want to be fashionable. Hipsters are usually dress vintage and a typewriter is for sure something from the past. We thought the famous hipster would use the typewriter and look, "fancy" using it. Also having a catchy line on the side.

For the commeral, we thought we would have three scene of a child and a parent. The first scene would be a child using a lead pencil and runs out of lead. The child would be sad and crying because he or she is unable to draw. This is where the mother comes in ad gives the child a regular number two wooden pencil. The child will be happy continue to draw. The second scene would be the teen playing their video games and their game system burns out. This is where the mother comes in and gives the teen a board game to play and the mother and teen would play the board game together. Lastly, this is where the typewriter comes in. The college student would be doing his essay on his laptop and suddenly there is a blackout. The college student freaks out and does not know what to do. The mother comes in with a candle and type writer. The college student will feel relief that they will be able to do his essay. 

The Jeep

My group that that we should target the elderly, since they were the ones more fitted for the jeep. When we see a jeep, we see adventure. We thought in the beginning of the commercial  we would have the grandparents driving the jeep then dropping off their grand children to school. One of the grand children would ask the other, 

"What do you think grandma and grandpa do when they drop us off?"

"I don't know, old people stuff? They probably go home and nap till it's time to pick up us."

"You don't think they have any fun?"

"They probably go golf or fishing."

They would say their good byes and the grandparent would drive away. We thought that we would have two scenes where they would go golfing and fishing. For golfing, they would play golf a bit then start driving their jeeps on the golf course with the other elderly. They would race each other have a lot of fun. For the fishing scene they would ride their jeep in a rocky place because they are trying to get to the fishing area. After they get there, they would park their jeep and go on a crazy boat ride catching finish. Then suddenly they would have their alarm saying it is time to pick up their grand children. They would get to school and act like nothing happen and pick up their grand children.

Nostalgia

Nostalgia advertising usually triggers people memories from the past. It makes them think of the past what the did or a memory that they have not thought of in a while. I think toys are espcially effective, since all of us have been a kid and many of the toys are coming back again. For example, I remember seeing the "elefun" commercial.

This video was made in 2009, and it triggered my memories when i first meet my distant cousin. This was the time when my auntie and uncle were about to gt married and my distant came over to my place and they brought the elefun. We all had a lot of fun running around catching the butterflies. It made me call my distant cousin to see how she was doing after all these years. I can still remember the old elefun commerial because of the song. I found it on youtube and I thought, "wow, this video came out in 1994? I was one years old at that time!" 

Interruptive Advertisements

One of the annoying interpretative advertising I can stand is when I watch my TV shows on my iphone. I do not watch television in San Jose because my housemates felt that we did not need to have cable. I was really sad to find out that I was unable to watch my shows anymore. This semester, I finally got a smart phone and I was able to download apps. I usually watch on ABC app.

I am in love with their show, "Once Upon A Time" since I am a big fan of fairy tales. Every Monday ABC would update their episode on their app.  I get very excited for the new episodes. I would watch the new episodes before I sleep. The annoying thing is that they have at least 5 ads in one episodes. Sometimes they would take a minute and I end up falling a sleep waiting for it. The next morning I would be sad because I was unable to finish the episode or not remember where I was in the show.

Rose Petal Cottage

In my group, we thought we would change the color of the house besides pastel color such as light pink, light yellow, light blue, and etc.The color of the house would be white and dark blue since its more neutral. We would take away the laundry place and make it into a living room or a bed room. Another thing we would like to add is a garage, so they can ether buy a car or design their own room inside such as tool room or garden shed. 

We really did not like the song because of the line, "Taking care of my home is a dream dream dream." We did not like this line because it was saying girl's dream is to stay home and take care of the house. We thought of changing it to, "Having fun in my home on a lovely day." 

We wanted the intro to show a boy and a girl opening the door telling people to come in. In the scene where the girl take of the baby, we thought we would have both of them rocking the fake baby to sleep. Instead of baking we thought they would cook eggs together.

Toblerone

In my group we thought of targeting Facebook, Pintrest, and Youtube for our three social media channels. The box will be metallic, gold, sliver, or bronze with a bow like a Christmas gift. There will be three winners and three runner ups. The runner ups will get a holiday gift basket of Toblerone. The three winners will win two tickets to New York City for the holidays. The contest will start on black Friday till Christmas. They will announce the winners on December 27.

Youtube: The costumer has to make a 10-15 second video. Saying, "Happy holidays from Toblerone." It has to be holiday theme. This is like a holiday card. 

Pintrest: The costumer finds different ways to use the product in a creative way. An example could be a cake. They can use the chocolate and bake it into a cake. Any use of the chocolate in a creative way in a holiday theme.

Facebook: The costumer takes a picture with the product in a holiday theme. It has to be creative and unique. The person who has the most like will win.