Creative Advertising.

I really like seeing creative advertising because it shows that they put more effort into getting the consumers attention. Instead of following everyone else's ideas. I feel like in adverting  it is important to be creative. One of the billboard ads I really like is from formula. I use this picture last time from one of my other blog post and thought it would be useful in this post too. The billboard shows people that their product is so strong that you can bit a billboard off.  That is how strong it is. Obviously, you can not do that in reality, but it is showing people that it makes your teeth strong in a unique way. 

Here comes the typewriter

It was kind of difficult to introduce the typewriter to people again, since people do not use them nowadays. For the billboard ad, we thought of having a famous actor in our billboard. Someone who is known as a "hipster". Being a hipster is a big trend for college students who want to be fashionable. Hipsters are usually dress vintage and a typewriter is for sure something from the past. We thought the famous hipster would use the typewriter and look, "fancy" using it. Also having a catchy line on the side.

For the commeral, we thought we would have three scene of a child and a parent. The first scene would be a child using a lead pencil and runs out of lead. The child would be sad and crying because he or she is unable to draw. This is where the mother comes in ad gives the child a regular number two wooden pencil. The child will be happy continue to draw. The second scene would be the teen playing their video games and their game system burns out. This is where the mother comes in and gives the teen a board game to play and the mother and teen would play the board game together. Lastly, this is where the typewriter comes in. The college student would be doing his essay on his laptop and suddenly there is a blackout. The college student freaks out and does not know what to do. The mother comes in with a candle and type writer. The college student will feel relief that they will be able to do his essay. 

The Jeep

My group that that we should target the elderly, since they were the ones more fitted for the jeep. When we see a jeep, we see adventure. We thought in the beginning of the commercial  we would have the grandparents driving the jeep then dropping off their grand children to school. One of the grand children would ask the other, 

"What do you think grandma and grandpa do when they drop us off?"

"I don't know, old people stuff? They probably go home and nap till it's time to pick up us."

"You don't think they have any fun?"

"They probably go golf or fishing."

They would say their good byes and the grandparent would drive away. We thought that we would have two scenes where they would go golfing and fishing. For golfing, they would play golf a bit then start driving their jeeps on the golf course with the other elderly. They would race each other have a lot of fun. For the fishing scene they would ride their jeep in a rocky place because they are trying to get to the fishing area. After they get there, they would park their jeep and go on a crazy boat ride catching finish. Then suddenly they would have their alarm saying it is time to pick up their grand children. They would get to school and act like nothing happen and pick up their grand children.

Nostalgia

Nostalgia advertising usually triggers people memories from the past. It makes them think of the past what the did or a memory that they have not thought of in a while. I think toys are espcially effective, since all of us have been a kid and many of the toys are coming back again. For example, I remember seeing the "elefun" commercial.

This video was made in 2009, and it triggered my memories when i first meet my distant cousin. This was the time when my auntie and uncle were about to gt married and my distant came over to my place and they brought the elefun. We all had a lot of fun running around catching the butterflies. It made me call my distant cousin to see how she was doing after all these years. I can still remember the old elefun commerial because of the song. I found it on youtube and I thought, "wow, this video came out in 1994? I was one years old at that time!" 

Interruptive Advertisements

One of the annoying interpretative advertising I can stand is when I watch my TV shows on my iphone. I do not watch television in San Jose because my housemates felt that we did not need to have cable. I was really sad to find out that I was unable to watch my shows anymore. This semester, I finally got a smart phone and I was able to download apps. I usually watch on ABC app.

I am in love with their show, "Once Upon A Time" since I am a big fan of fairy tales. Every Monday ABC would update their episode on their app.  I get very excited for the new episodes. I would watch the new episodes before I sleep. The annoying thing is that they have at least 5 ads in one episodes. Sometimes they would take a minute and I end up falling a sleep waiting for it. The next morning I would be sad because I was unable to finish the episode or not remember where I was in the show.

Rose Petal Cottage

In my group, we thought we would change the color of the house besides pastel color such as light pink, light yellow, light blue, and etc.The color of the house would be white and dark blue since its more neutral. We would take away the laundry place and make it into a living room or a bed room. Another thing we would like to add is a garage, so they can ether buy a car or design their own room inside such as tool room or garden shed. 

We really did not like the song because of the line, "Taking care of my home is a dream dream dream." We did not like this line because it was saying girl's dream is to stay home and take care of the house. We thought of changing it to, "Having fun in my home on a lovely day." 

We wanted the intro to show a boy and a girl opening the door telling people to come in. In the scene where the girl take of the baby, we thought we would have both of them rocking the fake baby to sleep. Instead of baking we thought they would cook eggs together.

Toblerone

In my group we thought of targeting Facebook, Pintrest, and Youtube for our three social media channels. The box will be metallic, gold, sliver, or bronze with a bow like a Christmas gift. There will be three winners and three runner ups. The runner ups will get a holiday gift basket of Toblerone. The three winners will win two tickets to New York City for the holidays. The contest will start on black Friday till Christmas. They will announce the winners on December 27.

Youtube: The costumer has to make a 10-15 second video. Saying, "Happy holidays from Toblerone." It has to be holiday theme. This is like a holiday card. 

Pintrest: The costumer finds different ways to use the product in a creative way. An example could be a cake. They can use the chocolate and bake it into a cake. Any use of the chocolate in a creative way in a holiday theme.

Facebook: The costumer takes a picture with the product in a holiday theme. It has to be creative and unique. The person who has the most like will win.

Bug Vaccuum

Busy Mother's House Warming Gift

Scene One: Patty walks spotted a new neighbor and notices the door open. She walks into the door and sees a lady and says “What a nice place you have here.”

Scene Two: Patty notices a bug on the wall and gives it a glare. –Western Music plays-

Scene Three: Patty slowly grabs the bug vacuum, hoping that the bug does not spot her to attack.

Scene Four: A western city with a ranch and bar in the background appears. Patty and the bug are 15 feet apart from each other and a tumbleweed rolls across from him. The western music continues to play and they give each other eye contact.

Scene Five: Back to the new neighbor’s front door and patty immanently jumps across the room to vacuum the bug in the bug vacuum. The bug gets sucked in and the new neighbor is amazed.

Scene Six: Patty smiled joyfully and poses with the bug vacuum. The new neighbor stares at patty and says, “Did you have that thing with you all the time?” Patty replies, “You never know when you need a bug vacuum.” 

GOT ETHICS?

I thought the 5^th Annual Spuler Ethics Symposium was interesting, since it was focusing on Advertising. I went to his event because I wanted to know more about advertising and see what professionals view in advertising. Also I wanted extra credit for the class. What I notice was the speakers at the panel had different backgrounds. It was interesting because they knew the difference type of advertising internationally.

            In the Jack in the Box commercial, the speakers on the panel said that they thought ad was bad taste. It was the first time for me to see this ad and I thought it was interesting how they targeted teens who were smokers. Especially the last video where all the group of student pretended they were high from eating the burger. I thought it was very weird that they were using student to get high from burgers because it was unexpected for a Jack in the Box commercial. I’m going to be honest, but I seen many people go to Jack in the Box after they get high. I did not think they would make it public to others.

            Another thing I thought was interesting was the drug company commercial. I have seen the first commercial on television before. It was the depression pill that makes people happier. I never notice till Dr. Michael Llewellyn – Williams pointed out that some people think that they have a problem, when they really don’t have a problem. Which makes the consumers buy the product because they think the product will help them. I did not know that only other places did not advertising drugs.  

            The Clutter Crisis was an interesting topic, since people thought that advertising had power. Sometimes I would relate advertising to Philosophy. I am currently taking Philosophy and ethic would make me think about my morals. In ways they are opposite of each other. What really caught my attention was when Dr. Michael Llewellyn-Williams said, “Thanks for making this product to me available. Now I’ll make my own decision.” I agree with him because a lot of people think negatively of advertising because they think that advertising forces them to buy the product. Advertising tries to influence people to buy their product, but it has no power to FORCE the people to buy the product. The consumer has the choice to buy the product. There should be no blame on advertising, since the consumer decide on themselves to buy the product.